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How the Astros are trying to be more like Marriot Hotels




I stumbled onto this article talking about how the Astros are using predictive analytics like Marriott Hotels. The author basically talks about how the Marriott used predictive analytics to understand and forecast future customer rewards program behavior. Which is exactly what the Astros attempt to do when drafting players. They want to know what the player will be in 2015. She talked about how Marriott was focused on avoiding risk and she speculates(hopes) Jim Crane will use the savings now to invest later.

Interesting comparison of the baseball analytics we obsess over and how non baseball business are trying to do the same thing.

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